krug3r
08-06-2003, 18:58
[SOURCE The Observer]
Coming soon to a Vodafone handset are pictures of scantily clad women, tales of drink-fuelled stupidity and interviews with sports stars. Dennis Publishing, publisher of Maxim - the world's biggest men's lifestyle magazine - is to make its content available on Vodafone live! handsets from this month. The launch is timed to coincide with Maxim magazine's 100th issue.
Andy Semple, group publishing director at Dennis Publishing, said: 'Taking Maxim to the mobile phone is a logical step to extend our brand and meet the demands of our readers.'
Coming soon to a Vodafone handset are pictures of scantily clad women, tales of drink-fuelled stupidity and interviews with sports stars. Dennis Publishing, publisher of Maxim - the world's biggest men's lifestyle magazine - is to make its content available on Vodafone live! handsets from this month. The launch is timed to coincide with Maxim magazine's 100th issue.
Andy Semple, group publishing director at Dennis Publishing, said: 'Taking Maxim to the mobile phone is a logical step to extend our brand and meet the demands of our readers.'