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View Full Version : Shell Shock from SE


krug3r
27-09-2003, 23:11
Sony Ericsson had steered away from the clamshell design, but, following research into its popularity, decided to enter the market.

The new GSM/GPRS clamshell handsets are named the z600 and z200. They are aimed at the mid- and high-end of the markets. Both come with colour screens, polyphonic ringtones, Java games and MMS capabilities.

The z600 is the higher-end model and comes with an integrated camera, a ringtone creator programme and Bluetooth. Both models also feature Sony Ericsson's Quickshare easy-use programming and come with changeable covers.

The personalisation theme is continued inside both models, with a range of pre-embedded colour schemes and screensavers. The z600 also has new racing game V-Rally2 embedded into it.

Sony Ericsson has also launched a "bar" handset, the t230, aimed at the youth market. This has a colour screen, polyphonic ringtones and games. It is also MMS-compatible and works with an attachable CommuniCam camera.

All three handsets are set for October release. The z600 will cost the same as the t610 did on release (around £120 on contract). The z200 will be around £150 on pre-pay. The t230 is expected to be a contract phone, costing up to £49 depending on subsidy.

Two new entertainment packages were also announced. The Gameboard EGB10 allows the z600 to be used like a games-machine console. The limited edition Bluetooth CAR-100 is a small racing car that can be controlled by a Sony Ericsson handset. It will cost around £100.

An agreement with Turner Broadcasting will also enable Sony Ericsson to offer Cartoon Network content on mobile phones.