Nokia Partner With Boots
Published October 2004
Here's The Scoop
(Source: The Scotsman) - Nokia will partner with Boots, to sell mobile phones in the British firm's stores. Nokia and Boots said in a statement the partnership would focus on selling digital printers to print photos taken on mobiles as well as handsets.
The concept will be rolled out to 50 Boots stores in the UK by mid-November following a recent trial in 3 stores.
Specially created in-store sales areas will promote the digital processing technology. "Boots is the ideal partner to bring the concept of mobile imaging to the mass market," Nokia UK Imaging Business Manager Mirko Aksentijevic said.
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